By Dr Atish Chattopadhyay
IFIM Business School
Business schools globally are facing major challenges that are a function of tectonic shifts in the landscape of management education. These include the rising importance of rankings and accreditations and the full force of a digital revolution that is ushering in Industry 4.0. The next few years are likely to witness a rebooting of business education, the fourth since the first business school that was established in Europe in the year 1819.
This new (fourth) era may be termed as Management Education 4.0 (ME 4.0) and comes in full sync with the Industry 4.0 phenomenon. The term ‘Management Education’ is chosen purposefully, as management today encompasses organisations (from corporations to SMEs, from the public sector to NGOs) that contribute towards grooming professionals who positively impact their businesses, communities, and the world.
Dr Atish has previously held leadership positions at three top management institutes of the country, namely SP Jain Institute of Management and Research (SPJIMR), Mumbai; MICA Ahmedabad; and Institute of Management Technology, Ghaziabad (IMTG), the last one being the Director at IMTG, before joining IFIM. During Dr Atish’s tenure at IMTG, the institute received the AACSB accreditation, bounced back to reclaim its position amongst the top 10 B-schools of the country, and saw the ‘Sustainability and Social Responsibility (SSR)’ initiative getting the ‘Innovations That Inspire’ award of the AACSB.
Dr Atish holds PhD in Marketing Strategy from Aligarh Muslim University and loves to interact on topics like – Strategic Marketing, Brand Management and Retail Shopper Marketing. He has consulted and conducted training programs for leading corporates including MNCs. He was the lead consultant for the “Project Corner” and “Project Middlemen” of Johnson and Johnson, Asia Pacific, involving the study of general trade retail across Asia and Latin America. He has also published in top global journals and has presented at global forums across the world. Dr Atish dreams of creating a ‘Global Indian B-School’.